Annmarie Fitzgerald, formerly of Eire ModelsOk I'm going to wrap this up now. I never thought it would get so out of hand. A few people asked for a background to the story so I'm going to quickly run through it all from the very beginning, to the best of my recollection. Corrections can be made in the comments if anyone so wishes.
Preamble: There's a program on Irish radio called "Liveline" which runs for an hour everyday, Monday to Friday. It's been running for over 20 years and is currently hosted by Joe Duffy. The format of the show allows every day people of Ireland to call in about personal grievances or concerns they may be having.

On Tuesday last, a woman rang in saying that her thirteen year old daughter, was approached on the street by two young woman promoting eiremodels.com, the modelling course they run and a TV show they had lined up to find "Irelands Next Top Model". Not only did the caller object to her daughter being approached but she was also annoyed at how pushy the two women were for a down-payment of €150 to take part in the Eire Modeling course. At this stage it seemed fairly innocuous, and not much different from other stories heard before on the show. A spokesperson from Eire Models then came on the line and proceeded to throw fat on the fire. She literally sounded lost as she attempted to answer the now constant barrage of vexed callers ringing in. She was unable to back up the claim made that they were in partnership with TV for the TV program. TV3 denied all knowledge of this. Mr. Mark Townley, MD of Eire Models, then rang in and attempted to answer concerns raised. He pretty much failed and other made things worse for himself. The show ended at 3pm and I thought no more of it.

The next day, the now infamous Mark Townley rang in to defend his company, Eire Models. Townley suggested he owned the rights to the TV program "
Irelands Next Top Model". He said he had the patent on it. The patent office rang in saying no such claim was ever made. Townley was unable to prove other claims he made (like Eire Models being the biggest about Eire Models and was unable to defend how cheques he wrote to people involved in the organisation had all bounced. The conversation got gradually more intense when Joe Duffy started slowly leading the conversation into Mark Townley's background. It reached critical mass when Duffy directly accused Townley of being the same Mark Townley, sentenced to 6 months imprisonment for fraud and barred for two years from entering the UK. He was heard saying "and you can take me to the High-Court on this". There was quite of lot of evidence to suggest that he was indeed the same person but what stunned listeners as well as putting Joe Duffy on the back foot was Townley's adamant and courageous denial of these accusations and his threats to sue over the statements being made. Writing about it will do it no justice, you have to listen to it.
After this an animated caller rang in to say he had seen the same Mark Townley on BBC's Watchdog program. He was sure it was the same person and said he was shown to be "selling to underage children". Townley appeared flabbergasted at the Watchdog story be told. Duffy, seemingly once again convinced of his innocence declared "I'm sure its a different Mark Townley".
On the following days show, Duffy stated that Townley was quite convincing in his defense and admitted that he too at times was convinced by him, but he then went on to list what can only be described as a "damning" string of evidence practically proving that Eire Models Townley was the same person banned from entering the UK and found guilty on charges of fraud in April 2008.
Eire Modeling Agency and their website eiremodels.com have both been indefinitely suspended. Mark Townley has gone awol and nobody seems to know whats going on.
All calls relating to Eire Models on Tuesdays Show:
All calls relating to Eire Models on Wednesdays Show:
All calls relating to Eire Models on Thursdays Show:
I wrote a few words about Joe Duffy in my initial post which seem to have confused a few readers. One such reader e-mailed to ask if I was Mark Townley and when I replied lamenting that I wasn't, he insisted I must have some personal interest in the case. His argument was that because I allegedly criticized Duffy in the post over his handling of the call I must have some hidden agenda. What I actually said was "If his turns out to be true, Joe should really retire". If Mark Townley turned out to be innocent, the way in which Duffy slandered him live on-air would surely have had disastrous results to his career anyway. Or at least, I hope they would. I believe is freedom of speech but what Duffy said was enough to ruin an innocent mans business and personal life, and that should never go without punishment. I went on to say that I think Duffy has become less and less interested in the job. This has nothing to do with Mark Townley or Eire Models. It's something I've noticed listening to the show over the past few years. I've been a Live Line listener in one way or another for close to 20 years and I've defended Joe Duffy in the past when others had accused him of bias and ignorance. Unfortunately, I find myself agreeing with them from time to time now. While I concede perhaps some bias of my own as, on a rare occasion I still find myself expecting to hear
Marian Finucane's (Original Liveline host) voice after the start of the theme music, I refuse to believe that my feelings on the way he handles
callers like this has anything to do with my fondness for the past.
I object to sensationalism. The amount of times I heard him use the phrase "thirteen year old girls" when talking about Eire Models was enough to hang a pedophile. There was enough legit evidence for him to pursue without descending into the "won't someone think of the children" argument. Of course who's to say this was Joe's idea. As we later heard in the show, a voice could be heard prompting Duffy to ask certain questions to the final caller. Most of the audio contains incomprehensible speech but there are a few obvious examples which I've included here:

I still enjoy listening to the Live Line with Joe Duffy as host, if I didn't, I just wouldn't listen to him. The "Funny Fridays" are great and in general theres nothing to complain about. Regarding Eire Models, like most people, I don't know what the real story was. It was too convoluted to be just a scam and yet so shambolic as to be nothing more than one. I had barely heard of them before all this. I had come across them and their models a few times on PureStorm.com. I notice that even their Pure Storm account has become suspended now too. I saved the page a few days back on my phone in case it disappeared in the mean time, hence the strange format to the picture.
[
All my posts regarding Eire Models]
[Eire Models
website]
[
Eire Models "
related" Bebo Page]
[Eire Models
June Magazine]
[
Annmarie Fitzgerald, Eire Models model]
[
Olivia, Eire Models model]
This post is dedicated to Alan Harvey Jnr. Who believes in the Loch Ness Monster, 9/11 conspiracy theories, bigfoot, and that I'm really Mark Townley.