I'll say one thing about Apple, they do promote technology very well. Not necessarily the newest technology, but they do allow previous technological advancement to be digested by the masses. People ignorent of whats out there already suddenly become aware of opportunities available to them.
No innovation, but they do get things out there into the mass public. Take the iPhone for example. It doesn't do much more than another smartphone could do for years but people have now suddenly realised they can browse the web on their phone because of it. Even on this blog I've noticed a significant rise in visitors using a iPhone to view posts. The same happened with MP3 players when the iPod came out. The problem is, that ignorance comes back to bite in the form of "Oh Apple are brilliant; Apple invented everything; I can't wait for the latest Apple release" People wait for Apple to rehash a product that may already be available to them simply because they have closed their minds and have allowed themselves to become Apple Zombies.
I have always argued that Apple are worse than Microsoft when it comes to arrogance towards the public. It's a simple fact that they are propriety than MS. Propriety isn't always a bad thing of course, but it smacks of such hypocrisy when Apple fanbois are foaming at the mouth shouting about "Microdollar! Microdollar! Microdollar!". Microsoft have a weakening financial domination of the market, but have always struggled to gain dominance with regards to respect. People presume Microsoft products are shit from the get-go. This is not true of Apple. If a Microsoft product blows up, it's a case of "Oh Microsoft is shit"; if an Apple product blows up, "Oh I must have done something wrong".
As Apple machines become more popular in the work place and in the home, prepare for more errors due to all kinds of unforeseen conflicts and conditions being encountered, and prepare for more viruses... What? You thought there weren't any viruses for Macs because they are super secure, and not because there were too few in the wild compared to Windows machines, for the virus coders to waste their time on? Time to lay off the Apple flavored cool-aid for a while....
...and oh god, if I hear one more person actually apologising for not switching from PC to Apple I think I'll crack up! "gosh folks huk huk I'm still using my crappy PC, sorry!!!... I promise to upgrade to Apple soon! OMG look at this, I attempted to delete my Windows system folder and I got an error... oh I hate the Windoze!!"
Anyway I'm rambling... In essence yes, Apple spreads the techno, but limits peoples minds at the same time...
[originally written in Feb 2009]