In case you're not aware of it, there has been a blitz of advertising put up around Ireland in the last few weeks, for Largo Food's "Hunky Dorys" crisps. The ads have raised concerns and complaints from the general public and organisations like the Irish Rape Crises Network who say the ads are disgusting and encourage negative behavior towards women.
I usually sit on the fence with these kinds of matters (except for those god awful Lynx/Axe ads). The last time I think being with Lindsey Vonn appearing on the cover of Sports Illustrated. I felt with that one, it was quite legitimately 50/50, and at most, they were merely touching on the well known elephant in the room when it comes to skiing; the tight race-suits and compromised body positions etc. This campaign by Hunky Dorys however, well this is just a load of crap to be honest. The recession must be hitting Largo Foods something awful if they have to resort to tits n' ass to sell their products. Of course, one must be very cynical and suggest that they aren't actually trying to sell crisps via the boobies of lovely young ladies, but by the controversy the ads have created. The oldest trick in the book, nearly as old as those who turn a trick!
The ads also proclaim that they are proud sponsors of Irish Rugby. Well that explains it then. I know rugby gets a bad rap at times, from people suggesting that its quite a homosexual sport but really, we must be fair in this and say that only most of the players are gay. And who can blame them! Rubbing your face into sweaty hairy butt cheeks all day: it's enough to put the gay into any man! So Hunky Dorys are doing us a favor actually, discouraging stereotypes etc.
Fuck it, you know what, I think these ads by Hunky Dorys are too tame! They leave far too much to the imagination. So I have created an ad for Hunky Dorys that they can use, by kind permission of (as long as they get consent from all involved), in their next campaign.
That's the shit right there... literally! I'm sure they'll go for it too because as their website says:
"Hunky Dorys campaigns over the years have been edgier and less conservative. Hunky Dorys is an fun and exciting brand. Communication is vital to our brand values and we want to engage in a humorous entertaining manner with our target audience"Look! "edgy, fun, humorous..." sure we're laughing! And while we are being all edgy and humorous lets keep it going by using a word game to advertise Hunky Dorys:
"Fill in the blanks to win a prize: ----- Largo Foods CEO ---- AIDS ---- contracted ---- HIV ---- child prostitutes ---- little bum-bums ---- Hunky Dorys..."Edgy fun for the whole family!
Others have had their feelings made known in their own particular style, take "Sexy Saorsha" (to give her her Rupert Murdoch name) for instance:
Billboard image: http://www.flickr.com/photos/kieranhynes/
Colonoscopy Image: http://www.gastrointestinalatlas.com/
Images of Saorsha Incident: http://russellpritchardblog.com/