I was reading a post entitled "Body Image" over at The Hacker Factor Blog yesterday, outlining some research they had done on the use of "virtual" models on the H&M website to display the clothes they have for sale. Models faces pasted on to bodies with "virtual" clothes draped over the top. They didn't mention the "Dressing Room" feature at the H&M website, where you can dress up a posed model in any clothes you want, which would have added to their argument. It's an interesting post, you should check it out. I don't necessarily agree that the bodies are CGI though, but models have definitely been turned into constituent body parts.
It reminded me of a similar bit of fakery I noticed was being used on some clothing websites. The two images above are not "real". Not only have the models been airbrused (in the case of Jennifer Lamiraqui her skin has been so smudged that she no longer resembles a human being) but their clothing has been given a colourising hatchet job. Have a look.
You can clearly see how in each image, the fabric was altered, post-photo shoot. The procedure isn't so shocking as the poor execution. Total slops in troughs stuff.
And finally, you may be asking why I was looking at high resolution imagery of women in lingerie in the first place. Well isn't it obvious? I'm looking to find a Christmas present for my mother...
Original images [imagebam] [imagevenue]
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